/* Blog pages of datamarketlab.com: same palette and fonts as the homepage (dark, pink accent). */
:root{
  --bg:#000000; --fg:#ffffff; --muted:#b3b3b3; --accent:#FF2B55;
  --card:#0d0d0d; --border:#242424; --text:#e6e6e6;
  --font-head:'Poppins',-apple-system,'Segoe UI',sans-serif;
  --font-body:'Inter',-apple-system,'Segoe UI',sans-serif;
  color-scheme:dark;
}
*{box-sizing:border-box;margin:0;padding:0}
body{background:var(--bg);color:var(--fg);font-family:var(--font-body);line-height:1.6;overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}
.wrap{max-width:1180px;margin:0 auto;padding:0 24px}
.eyebrow{font-family:var(--font-head);font-weight:700;letter-spacing:.14em;text-transform:uppercase;font-size:12.5px;color:var(--accent)}
h1,h2,h3{font-family:var(--font-head);font-weight:900;letter-spacing:-.02em;line-height:1.1;text-wrap:balance}

/* header */
header{position:sticky;top:0;z-index:50;background:rgba(0,0,0,.85);backdrop-filter:blur(10px);border-bottom:1px solid var(--border)}
nav.wrap{display:flex;align-items:center;justify-content:space-between;gap:12px;padding-top:14px;padding-bottom:14px}
.brand{font-family:var(--font-head);font-weight:800;font-size:15px;text-decoration:none}
.brand span{color:var(--muted);font-weight:600}
.nav-links{display:flex;align-items:center;gap:10px}
.pill{border:1px solid var(--border);border-radius:100px;padding:9px 16px;font-size:13.5px;font-weight:600;white-space:nowrap;text-decoration:none;transition:border-color .15s,background .15s}
.pill:hover{border-color:var(--accent);background:rgba(255,43,85,.08)}
.pill.cta{background:var(--accent);border-color:var(--accent);color:#fff}
@media (max-width:720px){.hide-mobile,.brand span{display:none}}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;font-family:var(--font-head);font-weight:700;font-size:15px;padding:14px 22px;border-radius:100px;text-decoration:none;border:1px solid var(--accent)}
.btn-primary{background:var(--accent);color:#fff}
.btn-ghost{color:var(--fg);border-color:var(--border)}
.btn-ghost:hover{border-color:var(--accent)}

/* blog index */
.blog-head{padding:64px 0 24px;max-width:820px}
.blog-head h1{font-size:clamp(32px,4.6vw,52px);margin:14px 0 18px}
.lede{font-size:18px;color:var(--muted);max-width:68ch}
.head-actions{margin-top:26px}
.year{padding:36px 0 8px}
.year>h2{font-size:22px;margin-bottom:18px;color:var(--muted)}
.post-list{list-style:none;display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:14px}
.post-list a{display:flex;flex-direction:column;gap:8px;height:100%;padding:20px;border:1px solid var(--border);border-radius:14px;background:var(--card);text-decoration:none;transition:border-color .15s}
.post-list a:hover{border-color:var(--accent)}
.post-list time{font-size:12.5px;color:var(--muted)}
.post-list h3{font-size:18px;line-height:1.25;font-weight:800}
.post-list p{font-size:14px;color:var(--muted)}

/* article */
.article-wrap{max-width:780px;padding-top:40px}
.crumbs{font-size:13px;color:var(--muted);margin-bottom:28px}
.crumbs a{text-decoration:none}.crumbs a:hover{color:var(--fg)}
article h1{font-size:clamp(30px,4.4vw,46px);margin:14px 0 16px}
.byline{font-size:14px;color:var(--muted);margin-top:18px;padding-bottom:28px;border-bottom:1px solid var(--border)}
.byline a{color:var(--fg)}
.content{padding-top:28px;font-size:17.5px;color:var(--text)}
.content>*+*{margin-top:1.1em}
.content h2{font-size:28px;margin-top:1.8em;color:var(--fg)}
.content h3{font-size:22px;margin-top:1.6em;color:var(--fg)}
.content h4{font-family:var(--font-head);font-size:18px;margin-top:1.4em;color:var(--fg)}
.content strong{color:var(--fg)}
.content a{color:var(--accent);text-underline-offset:3px}
.content ul,.content ol{padding-left:1.4em}
.content li+li{margin-top:.4em}
.content li>p{margin:0}
.content blockquote{border-left:3px solid var(--accent);padding:4px 0 4px 18px;color:var(--fg);font-style:italic}
.content figure{margin:1.6em 0}
.content figure img{border-radius:10px;margin-inline:auto}
.content figcaption{font-size:13px;color:var(--muted);text-align:center;margin-top:8px}
.content hr{border:0;border-top:1px solid var(--border);margin:2em 0}
.content code{font-size:.9em;background:#1a1a1a;padding:2px 6px;border-radius:4px}
.content .video{position:relative;aspect-ratio:16/9;max-width:100%}
.content .video iframe{position:absolute;inset:0;width:100%;height:100%;border:0;border-radius:10px}
.content .cta-inline a{display:inline-block;background:var(--accent);color:#fff;text-decoration:none;font-family:var(--font-head);font-weight:700;padding:12px 20px;border-radius:100px}
.content table{border-collapse:collapse;display:block;overflow-x:auto}
.content td,.content th{border:1px solid var(--border);padding:8px 10px}

.cta-box{margin:56px 0 0;padding:28px;border:1px solid var(--accent);border-radius:18px;background:linear-gradient(135deg,rgba(255,43,85,.12),rgba(255,43,85,.02));display:grid;gap:22px}
.cta-box h2{font-size:26px;margin:10px 0}
.cta-box p{color:var(--muted)}
.cta-box p a{color:var(--fg)}
.cta-actions{display:flex;flex-wrap:wrap;gap:12px}
.related{padding:56px 0 24px}
.related>h2{font-size:24px;margin-bottom:18px}

footer{border-top:1px solid var(--border);padding:40px 0;margin-top:64px}
footer .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;gap:20px}
.fname{font-family:var(--font-head);font-weight:800}
.fmuted{color:var(--muted);font-size:14px;margin-top:4px}
.flinks{display:flex;flex-wrap:wrap;gap:16px;font-size:14px;color:var(--muted)}
.flinks a{text-decoration:none}.flinks a:hover{color:var(--fg)}
@media (prefers-reduced-motion:reduce){*{transition:none!important}}

/* case studies page */
.cases{display:grid;gap:22px;padding:8px 0 24px}
.case{border:1px solid var(--border);border-radius:18px;background:var(--card);padding:28px;display:grid;gap:18px}
.case h2{font-size:clamp(24px,3vw,32px)}
.case .ctx{color:var(--muted);font-size:15px}
.kpis{display:grid;grid-template-columns:repeat(auto-fit,minmax(170px,1fr));gap:12px}
.kpi{border:1px solid var(--border);border-radius:12px;padding:14px 16px}
.kpi b{display:block;font-family:var(--font-head);font-weight:900;font-size:28px;color:var(--accent);font-variant-numeric:tabular-nums;line-height:1.1}
.kpi span{font-size:13px;color:var(--muted)}
.case h3{font-size:15px;font-family:var(--font-head);text-transform:uppercase;letter-spacing:.08em;color:var(--muted);margin-top:4px}
.case ul{padding-left:1.2em;color:var(--text);display:grid;gap:6px}
.case .more{color:var(--accent);font-weight:600;text-decoration:none}
.case .more:hover{text-decoration:underline}
.xp{border-top:1px solid var(--border);margin-top:36px;padding-top:36px}
.xp h2{font-size:26px;margin-bottom:16px}
.xp ul{padding-left:1.2em;display:grid;gap:8px;color:var(--text);max-width:75ch}

/* service landing pages */
.lp .blog-head{max-width:860px}
.lp-section{max-width:820px;padding:40px 0 0;font-size:17px;color:var(--text)}
.lp-section h2{font-size:clamp(24px,3vw,32px);color:var(--fg);margin-bottom:16px}
.lp-section p+p,.lp-section p+ul,.lp-section ul+p{margin-top:14px}
.lp-section ul,.lp-section ol{padding-left:1.3em;display:grid;gap:10px}
.lp-section a{color:var(--accent)}
.lp-section strong{color:var(--fg)}
.lp-section .kpis{margin:6px 0 14px}
.lp-faq{border-bottom:1px solid var(--border);padding:16px 0}
.lp-faq summary{cursor:pointer;font-weight:600;color:var(--fg);font-size:17px}
.lp-faq p{margin-top:10px;color:var(--muted);font-size:16px}
.lp .post-list h3{font-size:17px}

/* about page */
.about-hero{display:grid;grid-template-columns:1fr 300px;gap:40px;align-items:end}
.about-photo{width:300px;border-radius:18px;background:var(--card);border:1px solid var(--border)}
.about-kpis{margin:28px 0 8px}
.about-h3{font-size:18px;margin:22px 0 10px;color:var(--fg)}
@media (max-width:820px){.about-hero{grid-template-columns:1fr;gap:0}.about-photo{width:220px;margin:0 0 8px}}